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EDITORIAL CONCEPT
The Stichting Adverteerdersjury Nederland (SAN = Dutch Advertisers Jury Association) was established in 1988 in order to utilise the knowledge and experience of advertisers for making a structural contribution to the discipline of communication. To that end, the SAN produces the SAN Yearbook containing an overview of relevant advertising campaigns from the previous year, divided into 10 categories plus an extra overall category called Integrated Communication. A jury consisting of a total of 240 marketing and communication professionals judges the various campaigns in each category. The winning campaigns are awarded a SAN Accent.

TARGET GROUP
Advertisers and advertising agencies